Professional Certificate Program in Gen AI in Digital Marketing

Offered by

Programme Structure:

Modules:

  • Introduction to Generative AI in Marketing
  • Prompt Engineering for Marketers
  • AI-Generated Content for Campaigns
  • AI in Visual and Video Content Creation
  • Personalization & Customer Journey Mapping
  • Search Engine Optimization with Gen AI
  • Social media & Influencer Strategy with AI
  • AI for Marketing Analytics and Campaign Optimization
  • Ethical Use of Gen AI in Marketing
  • Integrated AI Marketing Stack & Automation
  • Project

Program Highlights:

  • Opportunity to gain a “Certificate of Completion/Participation” from IIT Jammu. Certificate of Completion: A Certificate of Completion will be issued to the participant who will fulfil all criteria (Attendance & Evaluation) related to completion of course.
  • Course content and structure designed entirely by I3C and IIT Jammu.
  • Lectures delivered by the eminent faculty from IIT Jammu and PW Experts.

Learning Outcomes:

Upon successful completion of the Professional Certificate Programme in Generative AI in Digital Marketing, participants will be able to:

  • Understand the Landscape
    Grasp the core concepts, capabilities, and limitations of Generative AI and its growing role in the digital marketing ecosystem.
  • Generate Marketing Content Using AI
    Create engaging and brand-aligned marketing copy, product descriptions, ad creatives, blog posts, and social media content using Gen AI tools.
  • Enhance Customer Targeting & Personalization
    Use AI to segment audiences, predict customer behavior, and personalize communication at scale for higher engagement and ROI.
  • Leverage Data-Driven Insights
    Analyze marketing metrics, customer journeys, and campaign effectiveness using AI-powered analytics and dashboards.
  • Leverage Data-Driven Insights
    Analyze marketing metrics, customer journeys, and campaign effectiveness using AI-powered analytics and dashboards.
  • Master Prompt Engineering
    Apply effective prompt design techniques to get optimal outputs from tools like ChatGPT, DALL·E, Copy.ai, Jasper, and Midjourney.
  • Integrate AI Tools into Marketing Tech Stack
    Seamlessly incorporate Gen AI platforms with CRM, email automation, performance marketing, and content management systems.
  • Optimize Campaigns Using AI
    Perform AI-assisted A/B testing, performance forecasting, and campaign iteration based on real-time feedback and AI-generated recommendations.
  • Apply Ethical & Responsible AI Marketing Practices
    Understand data privacy, brand consistency, content authenticity, and ethical use of AI in consumer-facing campaigns.
  • Deliver a Marketing Project
    Design and present a fully AI-powered, cross-channel digital marketing campaign that solves a real-world business challenge.

Governing Committee:

A governing committee consisting of in-house faculty and renowned industry experts has been constituted to ensure compliance of the course with IIT Jammu academic standards.

Eligibility Criteria:

Professionals who are interested in building a career in analytics. This Programme would demand adequate familiarity with high-school level mathematics.

  • Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university in any stream from any recognized University or Institution
  • Students pursuing graduation are also eligible
  • Diploma Holders with at least 1 year of work experience
  • 10+2/HSC Participants with at least 1 year of work experience

Sales & Marketing:

PhysicsWallah Limited (PW) has been roped in as the official partner for online sales & marketing, pre-selection of candidates as per the norms and use of their online platform for delivery of content and exams as well as registration fee collection.

Admission Process:

  • Aspiring candidates should apply on the PhysicsWallah (PW) website: https://www.pwmedharthi.com/
  • PhysicsWallah (PW) will verify the documents and may seek clarification from candidates for any ambiguity and incompleteness.
  • All applications will be reviewed by I3C- IIT Jammu, and if an application is not found to be prima facie meeting the required criterion, then I3C-IIT Jammu will ask PhysicsWallah (PW) to reject the application. Application fees paid will not be refunded to rejected candidates.
  • Selection of a candidate will be done on the basis of his/her academic credentials and experience.
  • The list of selected candidates will be shared by I3C- IIT Jammu with PhysicsWallah (PW), and confirmation mail will be sent to selected candidates by I3C-IIT Jammu
  • Offer letters for selected candidates will be sent by I3C-IIT Jammu through email with copies to PhysicsWallah (PW).
  • The balance fee will be collected directly by I3C–IIT Jammu from the candidate after the offer letter has been issued.
  • Once payment as per terms has been received by I3C-IIT Jammu, the enrolment letter containing all the details will be sent to the candidate by I3C-IIT Jammu.

Contact Details:

In case of any clarifications, kindly contact PhysicsWallah Limited:
support@pwmedharthi.com or +91-9971929894
info@i3c-iitjammu.in